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BBC suggests World Cup tickets are too expensive

30-Apr-2007

A BBC Wales sport investigation has revealed that about 30% of Rugby World Cup 2007 tickets have been sold or allocated to the corporate sector, thus pushing up the prices for regular fans. A typical allocation for comparable sports is only 20% of tickets.

According to the article on the BBC website, Rugby World Cup organisers have been told they should feel "ashamed" of themselves. "To go higher than 20% takes the real fans away," said Derek Wyatt, a Parliamentary Rugby Group chairman.

To put things in perspective, a top-priced regular ticket for the Wales-Australia pool match in Cardiff costs about £164, compared with £70 for top-priced pool matches at the soccer World Cup in Germany last year.

RWC 2007 managaging director Etienne Thobois defended the ticket prices by saying, "We built the pricing strategy by having a few games that are priced quite high, but these are paying for the tournament and they allow 80% of the tickets to be priced quite reasonably."

Maybe it's true that too many tickets have been allocated to the corporate sector, but ticket pricing is a difficult game - many matches of top teams quickly sold out, perhaps justifying the high prices. After all, prices for sold-out matches have reached even higher on internet auction sites such as ebay, despite the risks to buyers. The official Rugby World Cup website warns people that tickets not purchased through official sources run the risk of being cancelled or rejected. So really, what is a devoted fan to to?


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